Earnest marketing and communications professional with more than 14 years of experience managing marketing, advertising, public relations, social media, brand identity, trademark licensing and information technology in not-for-profit, service and manufacturing environments.

• Brand fanatic with experience developing, managing and protecting brands.
• Excellent communicator via any medium; first-class copywriter and editor.
• Equally comfortable communicating with consumers, engineers, CEOs or artists.
• Accustomed to managing several diverse projects at any given time.

• Zealous protector of the integrity of the UCF brand.
• Review all retail uses of 30+ trademarks for 2nd largest university in the U.S., growing annual licensing revenue from $93,000 in 2004 to $489,000, an average increase of more 20% per year for the last eight years.
• Provide exceptional customer service as point-of-contact for consumers, retailers and 275 licensees.
• Manage, monitor and enforce trademark activities, working closely with in-house and external counsel to determine most effective course of action.
• University subject matter expert with respect to trademark licensing with thorough knowledge of intellectual property laws.
• Manage external licensing agency, the Collegiate Licensing Company.
• Led team that developed and launched new university athletic brand identity in only eight months.
• Developed trademark licensing curriculum for a university sports marketing course, guest lecturing in university marketing courses as a form of education, networking and outreach for the university licensing program.
• Grow and protect the university brands while remaining sensitive to the political and public relations concerns of a public institution.

• As part of a talented team, negotiate, develop and manage university contracts generating in excess of $3 million per year.
• Evaluated five to ten business proposals per month, identified promising opportunities, initiated first meetings and managed implementation as assigned.
• Targeted retailer GameStop as a hot opportunity for campus, made initial contact, wrote and designed sales sheets and negotiated contract. As a result, GameStop opened their first store on a college campus at UCF in March 2011 with sales nearly doubling their projections.
• Developed proposals for services, sponsorships and naming rights.
• Mentored professional and student staff of up to eight.

• On the Board of Directors for a start-up non-profit organization, Turning 22, Inc. with oversight of the marketing and technology activities.
• Designed Turning 22 Brand Identity including logo, color pallete and usage guidelines.

• Founder and principal of start-up provider of quality marketing, brand auditing, brand image development, brand management and communication services to small businesses and not-for-profit organizations.

• Generated excitement for, and understanding of, services offered by 12 operations.
• Developed and executed strategic marketing plans that supported and achieved the goals of the department and university.
• Mentored, managed and guide staff of six marketing professionals and students.
• Communicated with targeted segments in the manner and place that they prefer.
• Designed and created innovative print, video and web-based marketing collateral.
• Final quality control gate for any mass or critical communication from department ensuring that they are error free, appropriately targeted and clear.
• Researched the habits, wants and needs of the targeted segments and incorporated this data into our operations as the “Voice of the Customer”
• Conducted marketing research, advertising, public relations, brand management, social media and strategic planning.
• Oversaw department of four information technology staff and contractors ensuring that equipment and infrastructure provided a pleasant and productive environment.

• Taught trademark licensing in university marketing courses for last three years.
• Received the inaugural Keeper of the Creed Award for Excellence from Student Development and Enrollment Services, along with the then-Vice President of the Student Government Association.